Telling Your Brand Story
When you hear the word story, what comes to your mind? A good book, a bedtime story, or maybe even that hilarious story you could listen to each and every time your best friend told it. Stories are amazing because of the power of putting you in a new location without having to leave your bed, or envisioning your friend galloping through the art gallery in a pair of boots and consequently pulling her shoulder.
But how about when it comes to your business and your brand. What kind of impact can your brand story have on your clients? How do you convey your uniqueness into visuals and words that resonate? Here’s your roadmap to crafting a captivating brand story:
-1- Show Your Roots: Why Does Your Business Exist?
Every compelling story has a strong foundation. There was a reason you started your business. What problem are you solving? What passion ignited your business flame? Once you show your roots, you will have a purpose to help guide your brand narrative.
-2- Who is Your Brand Story Protagonist?
Say hello to your ideal customer — and make that introduction FAST. Who are they? What are their hopes, frustrations, and dreams? How does your product or service fit into their lives? Once you understand their desires, your brand story becomes a lot easier to write.
-3- Cue the hero. From Struggle to Solution
Every story has a conflict. What challenges does your ideal customer face? How can your brand step in as the hero, offering a solution and a path to a better outcome? Showcase this transformation visually.
-4- Show, Don’t Tell: Visuals
A picture is worth 1,000 words. Capture the essence of your brand through genuine photos that reflect your values and aesthetic. We’re talking about you in action, happy customers, or the raw materials behind your creations.
-5- And Now You Speak
Pair those visuals with a clear and consistent brand voice. Using language that reflects your personality, write content that connects with your audience’s emotions. Is your brand playful and friendly? Is it contemplative and centering?
Remember, your brand story is … a story! It’s not a destination! Keep it fresh and real and ensure that it engages your audience. When you add captivating visuals with an authentic narrative, you’ll build a brand that resonates and thrives.
I can’t wait to hear about your story! If you have any questions about visual storytelling for your brand, feel free to drop a comment below! I am always happy to chat!